2021

Web design

First Securities Inc.

How I designed a landing page website specifically to convey the brand messages for young investors.

Marketing Team, Backend Developer

This promotion website is build for First Securities Inc. The main goal is to promote clients to open a new account through app. The brief was given by marketing team to redesign the website and bring brand awareness. Originally, this landing page contains lots of context with different tones of main green brand color. The challenge is to reduce the copywriting and transform the message to visual languages. In addition to local securities industry culture, the main green brand color lacks to connect with customer, therefore, the amount of main brand color used in the landing page was assigned in minimal usage but without loss its company's identity. In order for bring fresh overall style, we decided to use the secondary brand color combine with a light and warm touch background color. The color platte continues to use across all social media platform. We revised copies in short and direct message and transfer secondary messages in vivid visual vector graphics. This helps overall look clean and simple and remain design purposeful. I designed some rough draft ideas in figma to test it. Later on I work directly on webflow to build the website so it can fully functional ready to handoff this website to backend developer.

Adobe Photoshop, Illustrator, Webflow, VS Code